CHADO is the first Swiss make-up & care brand specialising in eyebrows. Created by Sylvia ROSSEL, it was conceptualized in Geneva, where she was born and still lives in today.
She moved to New York after her graduation to open her first champagne bar. She then developed an interest in cosmetics, establishing several brands in the US market, after which she came back to Switzerland in 2008 to embark on new challenges.
She has a passion for the beauty of life, constantly discovering the world looking for new inspiration. But it was in Geneva that her best ideas were born. An active mom and a modern woman -- she sought to offer a high quality, simple and natural cosmetic solution. Her efforts focused on the eyebrows, as the eyebrows highlighted one’s facial features but were usually overlooked.
CHADO is currently sold throughout Europe’s most exclusive addresses and discerning clientele like the Palace Hotel and Four Seasons hotel in Geneva, Switzerland. CHADO is known for its high quality and meticulously created make up. It is the marriage of innovative yet ethical and environmentally-conscious production methods.
These sustainable cosmetic skincare products from CHADO are highly innovative from Switzerland with its main technology from patented apple stem cells. It is strictly vegan and animal cruelty-free, best for natural and effective results. CHADO products are meant to not just accentuate your look, but also maintain your youth by giving you a rejuvenating look. CHADO specialises in eye care protection and focuses on clean beauty, promising visible results. It can help with eyelash and brow maintenance, enhancing their growth.
Till this day, Sylvia is still actively searching for new ways to grow the CHADO brand.